As well as being a specialty dealer, ADD places emphasis on consumer education. ADD stages customer appreciation seminars to inform customers on how colored diamonds can benefit to their portfolios. In addition to that ADD publishes its own corporate newsletter: the ADD report. This quarterly newsletter covers the international gem market in detail and is provided free of charge to our clients and colleagues. This newsletter brings auction and sales results and gives information on economic and political factors that can strategically affect the long term prices of gemstones.